Go Unlimited with Magzter GOLD
Get unlimited access to 9,500+ magazines, newspapers and Premium stories for just
Try GOLD - Free
How India's obesity drug market could boom after Mounjaro launch
Mint Bangalore
|March 25, 2025
It's not just for the celebrities anymore. The 'miracle' weight loss drug race has arrived in India with the launch of American drugmaker Eli Lilly's Mounjaro last week.
Priced at ₹17,500 monthly for a 5mg dose, the drug has an early-mover advantage. But it's just the start. In the coming year, India will see launches from competitors, including generics priced 90-95% lower than this.
Weight loss treatments are set to change drastically with the introduction of these blockbuster medicines.
What are these 'miracle' weight-loss drugs?
Mounjaro, an injectable drug used to treat type-2 diabetes and obesity, was launched in India last week. Chemically known as Tirzepatide, it belongs to a class of drugs known as GLP-1 (glucagon-like peptide-1) receptor agonists, which mimic the GLP-1 hormone to promote a feeling of fullness and regulate blood sugar.
This story is from the March 25, 2025 edition of Mint Bangalore.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 9,500+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Bangalore
Mint Bangalore
COP-30: Use carbon trading to win climate leadership
An efficient and credible carbon market can give India a chance to lead a global agenda that's fair to everyone
3 mins
September 15, 2025
Mint Bangalore
Hiring executive assistants to strike work-life balance
EAs are not just for top bosses anymore. Many more people are shelling out for assistants to help balance their lives
3 mins
September 15, 2025
Mint Bangalore
How fake paparazzi events fuel brand buzz across India
Strategy is to set up scenes looking spontaneous, with the paparazzi capturing the moment
2 mins
September 15, 2025
Mint Bangalore
ATM firm Indial's founder takes strategic role amid banktech push
Indial Payments, the largest white-label ATM operator in the country, is undergoing a leadership transition as it pivots towards digital services by launching a banking technology arm to offset sluggish ATM growth in India.
2 mins
September 15, 2025
Mint Bangalore
To curb smokeless tobacco use, India targets 100 high-burden districts
Consumption of smokeless tobacco, a leading cause for cancer, remains one of India's biggest public health challenges, with more than one in five people using such products.
2 mins
September 15, 2025
Mint Bangalore
Mercedes Expects Best Festive Season
The recent GST rate cut is likely to make the upcoming festive season the 'best-ever' for the luxury carmaker, but there is a need to cap road taxes levied by states on car purchases for long-term growth of the industry, Mercedes-Benz India managing director and chief executive officer Santosh Iyer said.
1 min
September 15, 2025
Mint Bangalore
Yuan versus the dollar: Propose a third option
As China attempts to globalize its legal tender; America guards the supremacy of its own and digital currencies gain traction, India should revive Keynes' idea of a global trade currency
2 mins
September 15, 2025
Mint Bangalore
US, Chinese officials hold talks in Spain
US and Chinese officials began talks in Madrid on Sunday on their strained trade ties, a looming divestiture deadline for Chinese short video app TikTok and Washington's demands that its allies place tariffs on China over its purchases of Russian oil.
1 min
September 15, 2025
Mint Bangalore
The Man, The Policies: What Makes Modi Special
The prime minister wants India's strong presence in the emerging new global system
3 mins
September 15, 2025
Mint Bangalore
Will We Disprove Yes Minister With Pension Reforms?
In Yes Minister, a TV satire on British politics, Sir Humphrey often stymied urgent reforms by setting up ‘interdepartmental committees.’
3 mins
September 15, 2025
Listen
Translate
Change font size