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Good Glamm in talks to sell ScoopWhoop
Mint Bangalore
|February 21, 2025
WLDD explores buying brand amid Good Glamm's restructuring efforts
Indian meme marketing startup Wubba Lubba Dub Dub (WLDD) is in talks to acquire ScoopWhoop from troubled content-to-commerce firm Good Glamm Group. The proposed sale of ScoopWhoop comes a week after the Prosus-backed group sold back Sirona Hygiene to its founders. The sale will help the cash-strapped group to meet some of its immediate payment obligations, two people with knowledge of the deal said.
"WLDD has given a term sheet, and currently, due diligence is being carried out," the first person quoted above said. This time, ScoopWhoop, which was acquired in 2021 by the Darpan Sanghvi-led group for ₹100 crore, is now being sold for ₹18-20 crore, the second person said.
This would help the company meet some of its payment obligations, including employee salaries and vendor payouts.
This story is from the February 21, 2025 edition of Mint Bangalore.
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