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Can OpenAI's Sora challenge TikTok with artificial videos?
Mint Bangalore
|October 07, 2025
Altman's claim that it could spark creativity seems disingenuous
Americans living next to vast artificial intelligence (AI) data centres now know what their higher utility bills are paying for: a new social-media time suck.
OpenAI's Sora is essentially the AI version of TikTok. Scan your face and record a few seconds of your voice and then use text prompts to generate videos of you—or a highly realistic, AI generated avatar of you—jumping out of an aeroplane with parakeets or dribbling a soccer ball on Mars. If that sounds to you like a step toward dystopia, you're not alone. The backlash to Sora this week was swift and brutal, calling out OpenAI's hypocrisy in pledging to cure cancer but launching a trough for AI slop instead.
Sam Altman responded in classic slippery fashion on X: En route to noble goals, it was “nice to show people cool new tech,” he tweeted. It's certainly nice when you're on course to burn through $115 billion in cash over the next few years, or when new investors like Nvidia would like to see a return on the $100 billion pledged towards your growth. Sora probably offers the clearest path yet to OpenAI hoovering up some advertising revenue.
This story is from the October 07, 2025 edition of Mint Bangalore.
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