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Bajaj plans KTM revival as domestic market share slips

Mint Bangalore

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December 24, 2025

over thenext couple of weeks, we will then putin place a full-fledged program for the operational turnaround that straddlesprettymuch the front-end and the back-end including rationalization,” Rakesh Sharma, executive director at Bajaj Auto, told analysts.

KTM could not withstand theslowdownin the European premium motorcycle market. Its inventory spiked as sales declined, keeping its capacity unused. In 2024, KTM sold 292,497 motore a 21% decrease from the 372,51 units sold in the previous year. To fuclitsexpansion, thecompany had also taken on total debt of more than $500 million. As income declined, KTM found itself in a difficult position, leading toa bankruptcy filing.

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