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Wipro to enter pet foods with ‘HappyFur’
Mint Ahmedabad
|November 26, 2025
Wipro Consumer Care and Lighting, the consumer venture of Wipro Enterprises, is set to enter India’s fast-growing pet food market with a new brand, ‘HappyFur’, said three people aware of the plan.
The Bengaluru-based firm is expected to launch its pet food products in 6-12 months, the people said. Records from the Ministry of Commerce and Industry show that it received approval for the trademark HappyFur’ on 7 July. Wipro did not immediately respond to an email seeking comments.
The move signals a deeper push by large Indian conglomerates in the fast-growing pet food category, a $2.4 billion market expanding at over 15% annually as urban pet ownership surges, an IMARC Group report said. Entry of the likes of Reliance Consumer Products, which rolled out its budget-positioned Waggies brand this month, underscoring how the segment is shifting from a niche, import-led space to a consumer battleground.
This story is from the November 26, 2025 edition of Mint Ahmedabad.
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