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Wearables cos go premium, eye overseas as local sales dip
Mint Ahmedabad
|October 31, 2025
India’s entry-level wearables market, once the hottest segment in consumer electronics, is cooling as demand tapers.
Companies in the space such as initial public offering (IPO)-bound boAt and rivals, Noise, Fire-Boltt, and GoBoult have a contrarian fix: they are betting that a shift in focus to premium products and overseas markets will offset the slowdown and bring back the mojo.
The underlying trend that is egging these companies is a slight uptick in prices of wearables in recent months. The average selling price (ASP) for wearables rose from $20.60 to $21.70 year-on-year in Q2 2025, according to data by IDC, a research firm.
This, even as, India’s wearables market fell 11.3% yo-y in calendar 2024 to 119 million units—the first annual decline for the category. See chart on how Q2 shipments stack up against last year, category by category.
This story is from the October 31, 2025 edition of Mint Ahmedabad.
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