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P&G Hygiene Sees Rural Demand Rise; Urban Stress Stays
Mint Ahmedabad
|June 13, 2025
Divergence in consumer sentiment is likely to influence near-term growth in the FMCG sector
Procter & Gamble Hygiene and Health Care Ltd (PGHH), the maker of Whisper, Vicks, and Old Spice, is seeing a steady revival in rural consumption, even as urban demand remains under pressure.
This divergence in consumer sentiment is likely to influence near-term growth in the fast-moving consumer goods (FMCG) sector, a top company executive said on Thursday.
This story is from the June 13, 2025 edition of Mint Ahmedabad.
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