Try GOLD - Free
GenAI Recodes Indian IT Shift
Mint Ahmedabad
|March 27, 2025
GenAI is driving Indian IT firms toward value-based pricing, prioritizing efficiency and outcomes over costs
India's legacy information technology services companies are having to ditch a decades-old business practice to avoid ceding precious turf to nimbler mid-tier rivals in this era of generative artificial intelligence (AI).
Homegrown IT services companies such as Infosys Ltd and Tata Consultancy Services Ltd typically bill clients based in part on the number of people deployed on a project. But GenAI has made it possible for IT projects to be handled by fewer people, forcing companies to turn to a value-based pricing strategy that's pegged to outcomes rather than the costs deployed in reaching the outcomes.
While Infosys and HCL Technologies Ltd are developing small language models for their clients, TCS, India's largest IT service provider, merged its cloud and AI businesses to start a business unit called Ai.Cloud in May last year.
This story is from the March 27, 2025 edition of Mint Ahmedabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Ahmedabad
Mint Ahmedabad
Trump's bets on China and Argentina are souring fast
When it comes to US foreign economic polic policy, President Donald Trump’s administration has two problems on its hands.
3 mins
November 18, 2025
Mint Ahmedabad
Centre mulls cut in PLI auto sops to ₹2,000 cr for FY26
Scheme has faced challenges including localization requirements and delays in disbursal
2 mins
November 18, 2025
Mint Ahmedabad
SGX to list Bitcoin, Ether perpetual futures on 24 Nov
Traders in SGX's perpetual futures won't automatically get liquidated if a sudden market shift upsets their positions.
2 mins
November 18, 2025
Mint Ahmedabad
Do pre-IPO gains get long-term tax status?
I live in Australia and I own shares in a Indian company which got recently listed. I invested about 1.5 years back when it was not listed. When I sell the shares now, will it be considered as shortor long-term gains? —Name withheld on request
1 mins
November 18, 2025
Mint Ahmedabad
OTTs chase regional content with higher spends but viewership trails
Platforms need carefully considers content strategies to ensure they are meeting the needs but viewership trails
1 mins
November 18, 2025
Mint Ahmedabad
India's music stardom has moved from film sets to feeds
A few verses, a guitar, and an Instagram Reel were enough to catapult Anumita Nadesan into the national spotlight.
2 mins
November 18, 2025
Mint Ahmedabad
A. Vellayan, known for visionary bets, passes away at 72
His friends and peers called Arunachalam Vellayan (72), former chairman of Murugappa group who passed away in Chennaion Monday, a man with a high level of business acumen and an ability to see the future.
1 mins
November 18, 2025
Mint Ahmedabad
Sebi has started review of listing, disclosure norms
The Securities and Exchange Board of India (Sebi) has begun work on a review of the Listing Obligations and Disclosure Requirements (LODR), its chairperson Tuhin Kanta Pandey said, setting the stage for what could be one of the regulator's most significant cleanups of corporate disclosure rules in recent years.
1 mins
November 18, 2025
Mint Ahmedabad
INSIDE AP'S NEW MANTRA: 'SPEED OF DOING BUSINESS'
Nara Lokesh is facing off against rival states and historical financial strain. Can he repeat his father's legacy?
9 mins
November 18, 2025
Mint Ahmedabad
Marico’s margin on slippery slope despite healthy demand
The Marico Ltd stock hit a new 52-week high of ₹764.65 on the NSE on Monday after its consolidated revenue surged 31% year-on-year to ₹3,482 crore in the September quarter (Q2FY26), led by broad-based growth across product categories.
1 mins
November 18, 2025
Listen
Translate
Change font size