Shaping Business with Right Numbers

Numbers can affect brand perception, consumer acceptance and long-term success

- RAKHHI JAIN

Numerology is an age-old science that affects our lives, choices and even our companies. This is used internationally by business owners to select the names that work best and the branding and strategies needed to grow. The numbers can affect brand perception, consumer acceptance and long-term success.

The Significance of Business Name’s Numbers

Number 1 (The Leader): Corresponding to the Sun, this number represents leadership/innovation/ pioneering. This is the perfect number if you’d like your business to shake up worlds, create new concepts and monopolise. It also symbolises uniqueness and businesses that are in connection with this number.

Number 2 (The Nurturer): 2, which is ruled by the Moon, denotes feminine energy and emotional intelligence. If you serve women or have a business with beauty, jewellery or home decor, it suits well to a name that adds up to 2. Number 2 is in harmony with others through cooperation and an emotional connection with customers. These types of companies are often viewed as friendly and sympathetic, building loyalty and nurturing relationships over time.

Number 3 (The Communicator): Number 3 is ruled by Jupiter (Guru) and represents expansion, communication and connection. This helps industries including finance, investment and customer service. However, Number 3 businesses usually grow quickly because of their great communication and networking skills. These are good businesses for relationship-building and credibility - two things that are key to building a business.