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Who's afraid of Pinoy-baiting?

Manila Bulletin

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February 21, 2026

I guess we could be Asia's Italians, or that Italians are Europe's Filipinos, because many Filipinos also appreciate foreigners trying to learn our languages, customs and country.

We go crazy when visitors try to say “Magandang umaga” o “mahal kita.” Italians also find it cute when non-Italians try their best to speak Italian.Now, multiply this by a thousand or a million in this age of social media and you get an explosion of videos of foreigners — foreign spouses or friends of Filipinos, permanent residents or tourists — flexing their love for all things Filipino. We now have perhaps hundreds of non-Filipino content creators focused on the Philippines and various things Filipino.

Quite expectedly, a vocal few are surprisingly offended and they accuse the foreigners and non-Filipinos of “Pinoy-baiting,” or a deliberate effort to gather social media clout from Filipinos. I don’t buy it. It could be simply a result of the Philippines being the world’s social media capital and Filipinos being on top of social media usage and mastery for more than a decade. Then, we also have at least 15 million Filipinos living or working abroad. Surely, they affect or influence people there.

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