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Vietnam's rice popularity spurs gov't policy review
Manila Bulletin
|August 23, 2025
With the Philippines expected to remain as the world’s largest importer of rice for another year, the Department of Agriculture (DA) is considering a shift in the country’s agricultural policy to help local farmers stay competitive.
Agriculture Secretary Francisco Tiu Laurel said he has instructed the agency’s Rice Industry Development Office (RIDO) to examine the shift in rice preferences among Filipinos.
Tiu Laurel wants the RIDO to put the spotlight on the growing demand for imported rice in the country, particularly Vietnamese varieties.
He said the popularity of the rice variety may reflect a trend in consumer priorities, with greater attention given to texture, aroma, and overall eating experience, among others.
“This trend is worth watching. It may be telling us something important about what Filipino consumers are looking for,” Tiu Laurel said in a statement on Friday, Aug. 22.
“It may now be a question of quality over quantity, and that could require a shift in our agricultural policy,” he added.
This story is from the August 23, 2025 edition of Manila Bulletin.
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