Trust as the bedrock of journalism: Manila Bulletin's commitment

In a recently released opinion poll conducted by Tangere, the Manila Bulletin emerged as the most trusted broadsheet newspaper in the Philippines, garnering a trust rating of 39 percent. At a time when misinformation and disinformation continue to spread rapidly on social media platforms, this affirmation of public trust is more than just a commendation—it is a reaffirmation of journalism's vital role in our democracy.

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Trust is the bedrock of journalism. Without it, the very purpose of reporting the news—to inform, to explain, and to empower—collapses. In an era where manipulated content, clickbait headlines, and misleading narratives dominate the digital space, credible journalism serves as a vital counterbalance. It provides the public with verified facts, context, and clarity. That the Manila Bulletin is viewed by many as a reliable source of truth underscores the enduring value of principled journalism in our society.

The proliferation of fake news on social media has deeply eroded public confidence in many institutions, including the media. Algorithms that prioritize engagement over accuracy have made it easy for false narratives to gain traction. The result is a populace that is increasingly skeptical, even cynical, about what it sees or hears online. In this context, traditional newspapers have a unique and urgent responsibility: to stand as pillars of integrity and objectivity.