Go Unlimited with Magzter GOLD
Get unlimited access to 9,500+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Trump tariffs cast shadow on Emperador's whisky biz
Manila Bulletin
|April 15, 2025
Emperador Inc., the liquor unit of tycoon Andrew Tan, expects a better year for its brandy business, but its whisky business faces challenges, especially with the new US trade policies.
In a disclosure to the Philippine Stock Exchange, the firm said “2025 will be better than 2024” for its brandy business as it expects higher margins this year by pivoting to target the low-priced segment.
However, while it intends to intensify competition in the lower-priced segment, Emperador said it will still continue to pursue its premiumization strategy.
The company produces premium products under the Fundador brand and lower-priced brandy products under the Emperador brand, although it has already introduced lower-priced Fundador brandy products.
This story is from the April 15, 2025 edition of Manila Bulletin.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 9,500+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Manila Bulletin
Manila Bulletin
Gov't institutions have no stability at all—VP Sara
Vice President Sara Duterte hit the government anew for having no stability at all amid massive reports of corruption in infrastructure projects and the continuous politicking and posturing for the 2028 elections.
2 mins
September 19, 2025
Manila Bulletin
PH losing trillions to anomalous flood control projects - Dizon
More than 100 infra reported as 'ghost,' 'very substandard'
7 mins
September 19, 2025
Manila Bulletin
Exporters cut target as tariffs bite
The country’s leading group of exporters is reducing its forecast for exports of goods and services this year to a new low, driven by the escalating impact of United States (US) tariffs and exacerbated by government intervention that continues to lag behind the industry’s most urgent needs.
2 mins
September 19, 2025
Manila Bulletin
Wild opulence
Cary Santiago and Diagold unite for a grand showcase of animalia couture and Cebuano creativity
2 mins
September 19, 2025
Manila Bulletin
'Nando' could reach super typhoon category as it nears northern Luzon—PAGASA
Tropical Depression Nando tracked slowly over the Philippine Sea Thursday, Sept. 18, with the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) warning it may intensify into a super typhoon as it moves toward Northern Luzon.
2 mins
September 19, 2025
Manila Bulletin
The Strada, reborn as the more fuel-efficient Triton
Mitsubishi Triton GLS 2WD AT
3 mins
September 19, 2025
Manila Bulletin
RFM declares P1-B cash dividend in 2025
Concepcion-led food and beverage firm RFM Corp. has declared its fourth cash dividend for the year, bringing the total to P1 billion so far for 2025.
2 mins
September 19, 2025
Manila Bulletin
House sets plenary debates on 2026 budget on Sept. 22
Ranking members of the House of Representatives have announced the start of the plenary debates on the P6.793-trillion proposed national budget for 2026 on Monday, Sept. 22.
2 mins
September 19, 2025
Manila Bulletin
Comelec decision to suspend poll preparations backed
Election watchdogs in the Bangsamoro Autonomous Region in Muslim Mindanao backed the decision of the Commission on Elections to suspend preparations for the upcoming first parliamentary elections in the region next month amid legal woes.
2 mins
September 19, 2025
Manila Bulletin
Defense urges ICC: Let Duterte be temporarily free amid 'fitness' proceedings delay
The defense for former president Rodrigo Duterte has asked the International Criminal Court's (ICC) pretrial chamber for his temporary release, pointing out that administrative delays caused by questions on his health condition should not hinder his right to liberty.
1 mins
September 19, 2025
Listen
Translate
Change font size