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Manila Bulletin

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December 7, 2025

How SM Store encourages customers, store staff, and partners make everyday giving part of every shopping trip

- JANE KINGSU-CHENG

We've heard countless accounts of public school children getting up before dawn and putting on their uniforms that have weathered more than one storm. They pack their school bags and prepare for that day that may include muddy walks and sudden downpours from typhoons, and the worry of getting sick from the latest flu surge.

Yet, they continue to show up, reminding us that education remains one of the most important gifts a child can receive.

These everyday efforts don't go unnoticed. Through more than 75 outreach programs nationwide, SM Store invites both employees and customers to join its mission of helping students stay healthy, protected, and ready to learn. Together, these small acts create a bigger support system that helps public school children stay on track with their dreams.

Care and protect

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