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Samsung announces their Bespoke AI, appliances powered by AI

Manila Bulletin

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April 14, 2025

Samsung has announced its new Bespoke Al appliances. As thename suggest, these appliances have Al integration that would allow them to learn your patterns and preferences over time. It's also a way, as Samsung puts it, to simplify lifestyle.

- By JONATHAN CASTILLO

Samsung announces their Bespoke AI, appliances powered by AI

“At the heart of everything we do at Samsung is our goal to make the lives of our customers better and easier with our technology, including our home appliances,” said Ramon Medina, head of digital appliances for Samsung Electronics Philippines. “We are proud that our newest Bespoke AI appliances are a testament to Samsung’s deeper commitment to integrating Al across the connected experience to cater to diverse lifestyles.”

Samsung showcased its Bespoke AI Side-by-Side Refrigerators and Washing Machines. These Al-powered appliances demonstrated new functionalities to create an AI Home where Filipino homeowners can enjoy asecure and intuitive user experience. Bound by Bespoke Al’s core pillars—Easy to Use, Care, and Savings—the new Bespoke AI lineup promises to deliver the best of smart living.

Side-by-Side Refrigerators:

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