PH Pavilion wows crowd on first day of Osaka 2025 Expo

The Philippine Pavilion instantly became one of the crowd favorites at the opening of the Expo 2025 Osaka in Japan on Sunday, April 13, over its unique presentation that blended traditional craftsmanship with tech-powered storytelling.

- By AARON RECUENCO

Department of Tourism (DOT) Secretary Christina Garcia Frasco said the pavilion's design concept proved to be captivating—from the striking woven façade to the emotional resonance of its immersive installations.

Frasco expressed confidence that the Pavilion's design concept will further encourage foreign tourists to visit the Philippines.

"The Philippine Pavilion is our invitation for the world to connect with the heart and soul of the Filipino people and to discover the many reasons to Love the Philippines. We hope to inspire travelers to explore our 7,641 islands, experience the depth of our culture, marvel at the excellence of Filipino creativity, and be moved by the stories of triumph and resilience of our communities," said Frasco.

"By blending the use of traditional weaving methods with innovation and technology in highlighting the diversity of our Regions and the identity of our peoples, we are bringing our message of sustainable tourism development to the fore, where tourists are introduced to meaningful experiences while our local communities benefit with sustained livelihood and employment," she added.

Built around the theme "Nature, Culture, and Community: Woven Together for a Better Future," lead designer Carlo Calma said the Pavilion was a product of the collaboration of Filipino weavers ever assembled.