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Making a mark on the global clean beauty stage

Manila Bulletin

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April 15, 2025

Local beauty brand Pure Culture wins at the Organic Beauty Awards 2025

- JESSICA PAG-IWAYAN

Making a mark on the global clean beauty stage

Homegrown clean beauty brand Pure Culture has earned the Editor's Choice Award at the prestigious Organic Beauty Awards 2025 for its cult-favorite Bulgarian Rose Sublime Serum. This recognition marks a remarkable three-year streak for Pure Culture as the only Philippine brand honored among 25 global clean beauty winners.

The Organic Beauty Awards, curated by Amina Kitching-founder of Loael.org and editor of Clean Beauty Magazine-celebrate products that deliver exceptional results while upholding the highest standards in sustainability, ingredient safety, and ethical sourcing. This win cements Pure Culture's place among the world's top clean beauty brands.

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