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Lucio Co ventures into liqueur export
Manila Bulletin
|July 17 2025
Tycoon Lucio Co’s The Keepers Holdings Inc. (Keepers), the largest imported liquor distributor in the Philippines, is venturing into the production and export of premium local spirits through the acquisition of a 50-percent stake in the maker of Sula liqueur for P40 million.
In a disclosure to the Philippine Stock Exchange (PSE), the firm said its board of directors has approved the acquisition of up to 50 percent of the subscribed and outstanding shares of Cervia Global Trading Inc.
Cervia Global Trading is a domestic corporation and the company behind the world-class Filipino liqueur brand SULA. It is dedicated to creating and producing premium local alcoholic beverages—particularly liqueurs—using Philippine-grown raw materials for distribution in both domestic and international markets.
“The acquisition of a 50-percent stake in Cervia Global Trading Inc. gives The Keepers Holdings Inc. a strategic entry point into the premium local spirits market, while also positioning the company for growth in international markets,” Keepers said.
This story is from the July 17 2025 edition of Manila Bulletin.
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