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Barbiecore Beauty

Manila Bulletin

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March 25, 2025

Mattel’s iconic doll teams up with Lovely Causemetics for its first-ever collaboration with a Filipino makeup brand

- JESSICA PAG-IWAYAN

Barbiecore Beauty

“Hello, Barbie!” For Filipino beauty enthusiasts, this iconic greeting took on a whole new meaning as Barbie unveiled its groundbreaking collaboration with local beauty brand, Lovely Causemetics, a limited-edition makeup collection that’s as empowering as it is glamorous. This momentous partnership marks Barbie’s first-ever venture with a Filipino makeup brand, a milestone celebrated with a blend of sparkle and social responsibility.

Barbie herself announced the exciting news via social media, declaring, “PSA: Barbie’s first-ever cosmetic collaboration with a local Filipino makeup brand is finally here! Just in time for Women’s Month! We wanted to create a collection that celebrates beauty, empowerment, and self-expression because you deserve to feel confident in your own skin. Part of the proceeds from this collection will go to communities that support women’s education and research projects, helping them build a brighter future!”

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