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An agritech company's quest to solve the country's fractured food supply chain

Manila Bulletin

|

June 27, 2025

A considerable challenge in getting agricultural products to its intended end users has to do with logistics.

Many agricultural practitioners are of the belief that the Philippines actually grows enough food to feed itself, but the lack of accessibility between farms and markets, whether it be interisland or even just from a far-flung farm to the nearest trading post.

Many young people have been stepping up to cover this lack in the industry, one of them Henry Sison CEO, and his co-founder Ken Molina of Agro-DigitalPH.

What began as a digital platform that supported an e-commerce marketplace became a direct-to-market line between farmers and clients. And that's just one of their projects.

Agro-DigitalPH

"...we built a platform... that took care of forecasting, managing, and monitoring the output of smallholder farmers... The idea is still smallholder farmers, but we should be organized into cooperatives and associations."

Thus, Agro-DigitalPH was born. This was around 2019-2020. "Everybody was in the e-commerce space, but nobody was trying to improve how production was done. So we said we need to take care of the protocols. We need to give our farmers an idea in terms of how they can project the type of production that they have."

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