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A love letter to Filipino identity

Manila Bulletin

|

January 2, 2026

Filipino fashion creatives to take local craftsmanship and style to the global stage with 'Lahi'

- JOHN ROLAND LEGASPI

A love letter to Filipino identity

DREAM TEAM (From left) Arnel Papa, Maxine Santos Tuaño, Rajo Laurel, Celestine Maristela Ocampo, and Monchét Olives

When we talk about Filipino fashion, what often comes to mind are visions of the terno and barong.

In many cases, contemporary iterations of these traditional garments also surface. But the thing is, Filipino design is an ever-evolving medium—it often reflects the style dialogue of the present while also celebrating the materials, hands, and craftsmanship that bring these creations to life.

That's exactly what the Department of Trade and Industry (DTI), through the Philippine Creative Industries Development Council (PCIDC), is presenting early this year with "Malikhaing Pinoy: Lahi." Crafted by noted Filipino fashion designer Rajo Laurel, the 30-piece couture collection explores every facet of Philippine identity, history, community, and geography, culminating in a grand display imbued with cultural pride.

"'Who is the Filipino?' This is the question I explore in this collection, 'Lahi,'" Rajo reflects. "Being Filipino can mean many things. There is no single definition of our culture. With 'Lahi,' my perspective bridges who we are and who we can become. Understanding our roots empowers the future."

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