6 ways innovation thrives in Dyson

Problem-solvers of the world. This is how technology firm Dyson looks at its engineers.

- BY JOYCE REYES-AGUILA

Within the company, groups of experts refine and improve ideas repeatedly until they are perfected. This process has resulted in distinctive products, including the brand’s cordless stick vacuum cleaners and bladeless fans. According to the British company’s website, it has 1,000 engineers globally driving its innovation — among them are Filipinos who have been pivotal in inventing Dyson beauty products that are sold worldwide: the Dyson Supersonic Hair Dryer and the Dyson Airstraight Straightener.

Manila Bulletin Technews gained insights into Dyson’s pursuit of perfecting products story new product development manager Claire Pascual and systems integration engineer Yvonne Piamonte. Here’s what they revealed about how innovation thrives within the company:

Collaboration. For products to function seamlessly, Yvonne works with different teams daily. Product performance is refined through coordination with teams in charge of software and electronics. Together, the groups also troubleshoot problems encountered so “devices deliver the best user experience and maintain Dyson’s high standards.” In Claire’s case, the product vision is developed in collaboration with subject matter experts, supply chain teams, and fellow engineers. “We review design prototypes, discuss technical challenges, and align (with each other),” she says. “This ensures that our products are user-focused and production-ready.”