Fashion's gentle revolution
Mail & Guardian
|May 02, 2025
A soulful journey into Shaldon Kopman's Naked Ape, where African fashion meets heritage, sustainability and self-expression
If there is one show I look forward to every year at South African Fashion Week, it is Naked Ape.
The garments — crisp in structure yet gentle in movement — seem to glide rather than walk. They speak without words, holding stories in their folds. They are not just beau-tiful; they are cared for, loved even.
I attend — by invite, of course — and every time, I leave different.
Urban Camo, the collection that was showcased at SA Fashion Week, continues the brand’s legacy with fluid tailoring and raw beauty, fea-turing a collaboration with botanical artist Ira Bekker, whose eco-printed textiles — created using natural pig-ments from leaves, branches and rusted metal — infuse the collection with richly detailed, tactile and one-of-a-kind patterns.
For the longest time, I was drawn to the collection but distant from the creator. I’d watch Shaldon Kopman from afar — always sharp, always understated — taking his bow at the end of his shows.
I'd often feel a quiet awe, not so much intimidated by his presence as by the boldness of his choices. There was a fearlessness in his silhouettes, a truth-telling in his tailoring. His clothes did not shout. They whispered deeply.
Eventually, I gathered my courage. I called him — a WhatsApp call, if I’m being honest. My wallet wasn’t in the best shape that week, and wi-fi would have to do.
What I got on the other end of the line was a surprise — not a distant icon, but a man fully alive: “Hello!” His voice was warm, animated — with a passion as vibrant as the gar-ments he creates.
"When the brand was conceptual-ised, it was more about an evolution-ary wardrobe," he tells me. And just like that, we're in it — no pretence, no over-explaining. Just truth.
He’s talking about clothes that evolve with you, hold their place in your wardrobe for years, not seasons.
This story is from the May 02, 2025 edition of Mail & Guardian.
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