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Gen Alpha's fave franchises are video games
Los Angeles Times
|August 30, 2025
Want to get Generation Alpha into movie theaters? Look to video games.
ROBLOX, a gaming platform, is No. 1 with kids 12 and under, a report says, but there is hope for Hollywood.
Kids still like to go to the movies, according to a high-profile new research report. But the franchises they care about are not the traditional Hollywood popcorn fare.
Seven of the top 10 entertainment franchises that the youngest generation of moviegoers cares about are video game properties, according to a recent study by National Research Group (NRG).
The top five titles that Gen Alpha kids, generally considered to be those ages 12 and under, say they talk most about were Roblox, “Minecraft,” “Fortnite,” “Grand Theft Auto” and “Pokémon,” all of which originated from the world of video games.
The highest-ranked non-video game property was Marvel and Walt Disney Co.’s “The Avengers,” at No. 6.
This story is from the August 30, 2025 edition of Los Angeles Times.
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