Try GOLD - Free
Donald Trump thanks you for your attention
Los Angeles Times
|January 21, 2026
‘The president exists loudly,’ a Republican senator says. “That’s just the way he is.’
PRESIDENT Trump spent decades seeking attention in the tabloids and on reality TV. In the attention economy, he's a market maker.
(AL DRAGO Bloomberg)
A stunning military intervention in Venezuela. Telling the New York Giants which coach to hire. Threats against Iran, Denmark, Greenland and Colombia. Posing with someone else’s Nobel Peace Prize. Dangling the potential of deploying U.S. troops in Minneapolis. Flipping off a critic. Announcing an aggressive round of tariffs. Threatening political enemies.
For President Trump, this blizzard was just the first half of January.
If a president’s most valuable currency is time, Trump operates as if he has an almost limitless supply, ever willing to share no matter the day, the hour or the circumstance.
He's rewritten the role of the presidency in a divided country, commanding constant attention with little regard for consequences. For all his talk about strength, his approach leans more toward virality than virility with social media as his primary accelerant.
“The president exists loudly,” said Sen. John Kennedy (R-La.). “The president will play with fire. I haven't seen him yet play with live hand grenades, but I’ve seen him come damn close. That’s just the way he is, and it’s not going to change.”
At least Trump thanks you in the process.
During his second term, the Republican president has signed off of his social media post with the catchphrase “thank you for your attention to this matter” 242 times, according to data compiled by Roll Call Factbase. For good measure, he often uses all capital letters and a few exclamation points.
He has spent decades seeking attention, first in the New York tabloids and later as a reality television star. Attention, positive or negative, is its own reward. In the attention economy, Trump is what Wall Street might call a market maker.
This story is from the January 21, 2026 edition of Los Angeles Times.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Los Angeles Times
Los Angeles Times
MEMO EXPANDS AGENTS' POWER
ICE directive allows forcible entry into a residence without a judicial warrant.
4 mins
January 23, 2026
Los Angeles Times
Federal officers detain boy who school official says was used as 'bait'
A 5-year-old boy arriving home from preschool in Minnesota was taken by federal agents along with his father to a detention facility in Texas, school officials and the family’s lawyer said, making him the fourth student from his Minneapolis suburb to be detained by immigration officers in recent weeks.
2 mins
January 23, 2026
Los Angeles Times
The myth of anti-white discrimination in LAUSD
Lawsuit by a conservative group serves up an appealing but false narrative about fairness
5 mins
January 23, 2026
Los Angeles Times
Two 'Golden' Oscar nods for 'KPop Demon Hunters'
The global sensation bags nominations for original song and animated feature.
2 mins
January 23, 2026
Los Angeles Times
Arenas' coming-out party ruined by Northwestern
As he laid in a hospital bed last April, lucky to be alive, Alijah Arenas dreamed of this moment.
4 mins
January 23, 2026
Los Angeles Times
Supreme Court tariff delay could cost importers billions
The Supreme Court is dashing any hopes of a quick rollback of President Trump’s tariffs.
3 mins
January 23, 2026
Los Angeles Times
Officials warn of perils of climbing in winter
[Hiker, from B1] dangers of climbing Mt. Whitney — or any other steep peak — this time of year.
1 min
January 23, 2026
Los Angeles Times
Young mountain lion found injured in roadway
The cougar is taken to a vet. 'We're hoping for a good outcome,' a wildlife official says.
1 mins
January 23, 2026
Los Angeles Times
Huge storm to bring crippling snow, ice to much of U.S.
System could cause catastrophic damage, similar to a hurricane, forecasters caution.
3 mins
January 23, 2026
Los Angeles Times
Ryan Coogler's vampire tale makes history, receiving a record 16 nominations
Ryan Coogler's vampire tale makes history, receiving a record 16 nominations
1 min
January 23, 2026
Listen
Translate
Change font size

