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When Tendulkar rewrote a scene in SRK's iconic Pepsi ad
Khaleej Times
|October 23, 2025
Cricket legend Sachin Tendulkar's calm demean-our on the field might be world-famous, but off it, the legendary batsman also had quite the creative streak.
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Popular ad filmmaker Prahlad Kakkar, who directed several iconic commercials in the '90s, recently opened up about the story behind one of Pepsi's most popular ads, the one in 1999 featuring Shah Rukh Khan and Sachin together. And, as it turns out, it was Tendulkar himself who came up with the most interesting twist in the script.
This story is from the October 23, 2025 edition of Khaleej Times.
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