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IndiGo sues M&M over the use of '6E' for its EV

Hindustan Times

|

December 04, 2024

InterGlobe Aviation Ltd, which runs India's largest airline IndiGo, has filed a trademark infringement case against Mahindra Electric Automobile Ltd in the Delhi High Court over the use of '6E' in the automaker's upcoming electric car model BE 6e, slated for deliveries in late February next year.

- Krishna Yadav & Alisha Sachdev

IndiGo sues M&M over the use of '6E' for its EV

IndiGo claims that '6E', a key element of its branding and call sign, is protected under trademark laws and has sought an injunction against Mahindra from using the designation.

Mahindra & Mahindra, the parent of Mahindra Electric Automobile, said that the styling of the two monikers—IndiGo's standalone '6E', and Mahindra's BE 6e—differs fundamentally, adding that it is in discussions with InterGlobe Aviation to resolve the dispute amicably.

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