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Projecting the right message

Hindustan Times West UP

|

June 02, 2025

CDS's comments on Operation Sindoor point to need for a nuanced communication strategy

Chief of Defence Staff (CDS) General Anil Chauhan's comments on tactical mistakes that led to the loss of an undisclosed number of fighter jets during Operation Sindoor — India's strikes on terror and military installations in Pakistan and Pakistan-occupied Kashmir (PoK) following the terror strikes at Pahalgam — are significant. That's because of the communication strategy, or the lack of one, that is evident in the comments. It is not clear why the first explicit admission of fighter jet losses had to come in an interview given overseas to two foreign news agencies.

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