Try GOLD - Free
Meta's short videos are reshaping how Indians shop
Hindustan Times Ranchi
|June 13, 2025
Indians are increasingly turning to social media to discover, compare and buy everything from daily groceries to luxury jewellery—often without stepping into a store.
NEW DELHI:
Nearly eight in 10 shoppers in India rely on social platforms for product discovery, with an overwhelming 96% doing so through Meta's platforms such as Facebook and Instagram, according to the company's latest India Retail Purchase Journey report released Thursday.
The report underscores Meta's growing influence not just in India's digital advertising space, but across the entire retail funnel—from discovery to purchase. As shoppers toggle between online research and offline shopping, especially in high-ticket categories, Meta is positioning itself at the centre of this omni-channel shift.
The study, based on a Meta-commissioned survey of 2,548 internet users aged 16-64 years, tracked how consumers in India engage with retail categories ranging from electronics and clothing to luxury goods and groceries.
This story is from the June 13, 2025 edition of Hindustan Times Ranchi.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Hindustan Times Ranchi
Hindustan Times Ranchi
Celebs share updates from UAE
Amid the US-Iran war, uncertainty has cast a shadow over UAE, home to one of the world's largest expat populations, including a sizeable Indian community.
1 min
March 03, 2026
Hindustan Times Ranchi
Are Tom Holland and Zendaya already married?
Hollywood's power couple, actors Tom Holland and Zendaya, seem to have said 'I do' in a quiet, secret ceremony, according to Zendaya’s stylist Law Roach.
1 min
March 03, 2026
Hindustan Times Ranchi
Two leaplings who nearly changed India’s history
If this were a leap year, there would have been a February 29, instead of March 1 following February 28.
4 mins
March 03, 2026
Hindustan Times Ranchi
Be a spectator, not an intruder: Malavika
The heart-wrenching story of Punch, the Japanese baby monkey abandoned by his mother, who struggled to make friends at the Okinawa Zoo, led to a massive movement across social media around the important issue of wildlife preservation.
1 min
March 03, 2026
Hindustan Times Ranchi
MEET THE WAGS OF THE MEN IN BLUE
As Indian cricketers continue to smash opponents on the pitch at the ongoing T20 World Cup, here's a look at the WAGs (wives and girlfriends) who are cheering for them behind the scenes
1 mins
March 03, 2026
Hindustan Times Ranchi
What the SIR exercise meant
India’s electoral rolls are statistically more robust now, but State capacity and institutional trust were stretched
2 mins
March 03, 2026
Hindustan Times Ranchi
A new West Asia disorder is born
The death of Ali Khamenei has not resolved Iran’s crisis; it has internationalised it
4 mins
March 03, 2026
Hindustan Times Ranchi
Reviving the message of Western supremacy
here are good reasons to take a close look at US secretary of state Marco Rubio's Munich speech, delivered two weeks before the attack on Iran.
3 mins
March 03, 2026
Hindustan Times Ranchi
Not a shortcut to slimness: Expert cautions on Mounjaro use
Comedian Aishwarya Mohanraj recently spoke about her 22 kg weight loss with Mounjaro, sharing both the results and the side effects, including nausea, discomfort and hair loss.
1 min
March 02, 2026
Hindustan Times Ranchi
Turning agriculture into an engine of prosperity
Recently, I visited a friend’s farm where he has spent years developing an organic and natural farming enterprise.
3 mins
March 02, 2026
Listen
Translate
Change font size