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Reliance Retail acquires Kelvinator
Hindustan Times Rajasthan
|July 19, 2025
Reliance Retail Ltd on Friday announced the acquisition of the home appliances brand Kelvinator for India from the Swedish manufacturer Electrolux AB after holding manufacturing and distribution rights for the brand since 2019.
This takeover strengthens Reliance Retail's presence in the consumer electronics market, wherein it already operates the well-known chain of electronics stores, Reliance Digital.
The Electrolux Group brand has a long legacy in India. It entered the market in the 1960s and achieved iconic status in the 1970s and 80s with its memorable tagline, “The Coolest One”.
However, in 1995, Whirlpool of India Ltd acquired Kelvinator India Ltd to enter the refrigerator market. In 2019, Kelvinator made a comeback in India after Reliance Retail signed an exclusive and long-term brand licensing, manufacturing, marketing, and distribution deal with Electrolux.
This story is from the July 19, 2025 edition of Hindustan Times Rajasthan.
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