Meta allowed scams to retain China profits
Hindustan Times Pune
|December 17, 2025
CHINA SALES OVER $18BN IN 2024
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Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide.
Though China's authoritarian government bans use of Meta social media by its citizens, Beijing lets Chinese companies advertise to foreign consumers on the globe-spanning platforms. As a result, Meta's advertising business was thriving in China, ultimately reaching over $18 billion in annual sales in 2024, more than a tenth of the company's global revenue.
This story is from the December 17, 2025 edition of Hindustan Times Pune.
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