The only way forward is to give freedom to filmmakers

Richa Chadha attributes Bollywood’s tough times to changing consumer patterns. The actor-producer, who is backing two projects that are set to go on floors in a couple of months, says, "The pandemic changed everything, including the way people consume content. Everyone was locked at home, was watching things at a different pace and was experimenting."

- Akash Bhatnagar

As a producer, Richa has a strategy in place to overcome the difficult situation. "I want to tell stories that take risks, are interesting, and don’t insult the audience’s intelligence. When something is visible in your story, you don’t need to spell it out. We have a diverse audience, and I trust them. We need to give them a well-made film that is well released too. That makes the difference,