A Man Once Lost A Single Sock. And That's Where It All Began.

Every big change starts with something small, and a good sale really helps.

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Arjun didn't plan to start a revolution that morning. He just wanted a sock.

Not a pair. One. Because one went missing. Like logic in an online debate. It had probably vanished into the safe place that eats important papers and dabba lids.

You see, on a Tuesday of no particular significance, Arjun misplaced a sock. It was his favourite, arguably his only pair with no visible holes. The surviving sock like a lone soldier, looked up at him from the laundry pile as if to say, "Well, this is awkward." And like most men confronting the existential crisis of laundry, Arjun did what all reasonable adults do: he went online.

That's how he found Flipkart's Big Bang Diwali. He came for a sock and stayed for an odyssey.

There, in a universe of algorithmic suggestion and retail temptation, Arjun added socks (one wasn't possible or relevant anymore). But then appeared 'Other people also bought...'. So he thought, "I should get shoes. And slippers. And, wait - a chair?" Before he knew it, his cart was a microcosm of domestic ambition: things he'd dreamed of, things he needed, and, bafflingly, a waffle-maker.

Pause.

If you've ever shopped online, you know this feeling. The dominoes fall. You start with a missing sock and end somewhere in the quantum realm of self-improvement. Call it what you will: serendipity, salesmanship, the mysterious forces of the universe. But what Arjun discovered was that sometimes, setting out for the small stuff opens the door to change you didn’t know you needed.

We like to think of these as big bang moments.