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Why rituals and social connections matter

Hindustan Times Mumbai

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October 16, 2025

Have you noticed yourself feeling lighter, happier, or more excited these days?

That is not just the festive buzz. Diwali, with its lights, decorations, sweets, and gatherings, may naturally boost your brain's happy chemicals — dopamine, serotonin, oxytocin, and endorphins. Studies and experts back this up. “A 2019 study published in Frontiers in Psychology highlighted that shared cultural experiences (events, traditions, activities) can improve mood regulation and foster long-term mental wellbeing,” says Dr Sneha Sharma Psychiatrist, co-founder, Anvaya Healthcare.

These happy hormones work together to make you feel rewarded, calm, connected, and joyful, giving the festival a deeper impact on your mental health.

Even workplaces are noticing this effect, motivating their employees to make the best out of the festive season. Recently, a Delhi-based PR firm gave its employees a nine-day Diwali break and encouraged them to switch off emails and truly rest. As the internal email said: “When you come back, be ten times happier and fully recharged for new adventures.”

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