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All vibes, no shade
Hindustan Times Jaipur
|October 11, 2025
From Butter Yellow to Millennial Pink, see what our obsession with colour says about ourselves
Sabrina Carpenter and Timothée Chalamet have been spotted in Butter Yellow. For Gen Z, the name of the colour highlights its playful energy.
(INSTAGRAM/@SABRINACARPENTER @GIVENCHY)
Surely it’s popped up on your feed. The video features a dad who's bemused by the wall-paint shade names that his Gen Z daughter has picked for her room: Nacho Cheese, Pretty Ugly, Sulking Room Pink, Dead Salmon.
Now, consider the name of the colour of the moment: Butter Yellow. You know what's happening, right? The colours on the visible spectrum haven't changed. We're just updating their names to suit the mood of the moment.
This story is from the October 11, 2025 edition of Hindustan Times Jaipur.
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