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Google launches Market Access Program

Hindustan Times Gurugram

January 16, 2026

THE PROGRAMME AIMS TO HELP INDIAN AI STARTUPS SCALE FROM PILOTS TO GLOBAL ENTERPRISE DEALS

- Sejal Sharma sejal.sharma@hindustantimes.com

Google on Thursday announced a new programme—Google Market Access Program—to help Indian startups expand into global markets.

The programme is designed to help Indian AI startups move from pilot projects to long-term global enterprise contracts. According to Google, many startups struggle at this stage despite having strong technology.

The announcements were made at the Google AI Startups Conclave in New Delhi. The new programme will focus on helping startups prepare for global enterprise customers, connect them with international business leaders, and offer overseas exposure through partnerships with ecosystem organisations. Applications for the programme are now open for eligible startups.

This story is from the January 16, 2026 edition of Hindustan Times Gurugram.

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