FMCG companies ride quick commerce for brisk sales

Quick commerce contributed nearly a third to online FMCG sales in India, which rose 56% to ₹9,800 crore in the year ended 31 May, according to Worldpanel by Numerator (formerly Kantar Worldpanel), a global provider of consumer and shopper behaviour insights.

- Suneera Tandon

Quick commerce sales for fast-moving consumer goods (FMCG) touched ₹2,800 crore in the same period, surging 80% year-on-year, according to data shared with Mint. E-commerce sales of FMCG rose 47% year-on-year.

Despite the rapid growth, traditional mom-and-pop stores still dominate, comprising 90% FMCG volumes, with organized retail and online channels making up the rest.

Quick commerce has become “almost indispensable” for large packaged goods companies. Although still at a smaller base, the platform is experiencing rapid growth as consumers use it for last-minute purchases of items like milk, bread, face wash, soaps, oils, spices, and snacks, Worldpanel said.