E-rickshaws with jingles buzz through bypoll campaigns

At a time when candidates are dabbling with reels, hashtags, digital filters, and social media platforms to lure voters; several political parties in Ludhiana West have roped into a more traditional, yet creative, approach, e-rickshaws fitted with loudspeakers playing catchy campaign jingles and rhyming slogans.

- Rishika Kriti

LUDHIANA: At a time when candidates are dabbling with reels, hashtags, digital filters, and social media platforms to lure voters; several political parties in Ludhiana West have roped into a more traditional, yet creative, approach, e-rickshaws fitted with loudspeakers playing catchy campaign jingles and rhyming slogans.

These battery-operated vehicles are being used as mobile platforms to promote candidates and connect with residents in a more engaging and accessible manner.

The jingles, mostly written in Punjabi and set to familiar tunes, include the candidate's name, party symbol, subtle jibes at opponents, and promises of development.