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India gets a marketplace to trade creative work
Hindustan Times Bengaluru
|April 15, 2025
WITH ITS INNOVATIVE APPROACH, WAVES BAZAAR IS NOT JUST A PLATFORM—IT'S A MOVEMENT TOWARDS A SMARTER, MORE CONNECTED, AND GLOBALLY INCLUSIVE MEDIA & ENTERTAINMENT INDUSTRY
India is a key player in the entertainment and media industry, which is growing at a rapid pace and is thriving in the constantly evolving landscape. We are witnessing a boom in content creation across diverse platforms fueled by the rise of digital streaming services, regional language productions, and a tech-savvy audience that demands fresh, engaging, and inclusive narratives. It is important to realize the immense potential that this sector holds for India, not just as a source of entertainment but as a powerful medium for cultural expression, economic growth, and global influence.
World Audio Visual & Entertainment Summit, known by the acronym WAVES, hosted by the Government of India in Mumbai, Maharashtra, from May 1 to 4, 2025, promises to be a testimony to India's growing stature, and WAVES Bazaar is a key component of the event. As someone who has spent decades in the industry, I believe that storytelling has the power to unite, inspire, and transform. With WAVES and WAVES Bazaar, we are taking a bold step towards creating a more collaborative and inclusive future for the global entertainment community.
This story is from the April 15, 2025 edition of Hindustan Times Bengaluru.
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