Why would voters trust Nigel Farage's claims?

The more I see of Nigel Farage, the more I start to warm to Reform voters. You'd have to be at least a little kinky to keep believing Farage’s promises while the man repeatedly tells you to your face that he’s effectively lying to you. No one vanilla would ever sign up for that kind of treatment. Farage has already admitted that he will just make stuff up to do well in elections.

- Femi Oluwole, The Independent

Now he claims he would bring back the winter fuel payments for pensioners and scrap the two-child limit on welfare support. The latest episode of “Fifty Shades of Grey Vote” is starting! In January, Farage was grilled by Bloomberg about Reform’s 2024 election promises. The Institute for Fiscal Studies had found that Reform’s economic plans were off by ‘tens of billions of pounds”. He responded to the accusation by saying, “I fully accept the point you're making”, but “we weren't going to win the last election”, so the promises made in the election were just “to set out our vision broadly of where we want to go”. Translation: we were never going to be in charge anyway, so it didn’t matter that we were telling people we could do the impossible.