The Big Bad Wolf offers big discounts on books at SCRF

The Big Bad Wolf is a classic character and today’s kids are less familiar with it than their parents’ generation. The name is sure to attract their interest and curiosity: Andrew Yap

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Visitors of all age groups and especially young children are not only enjoying the varieties of festivities at the Sharjah Children's Reading Festival 2025 (SCRF) but also showing great interest in books being sold on discount prices as high as 85 per cent especially at one of the biggest stalls set up by the Big Bad Wolf.

The world's biggest book sale, which was introduced to the UAE by the Sharjah Book Authority (SBA), has come to the Sharjah Children's Reading Festival for the first time, offering discounts as high as 85% thus giving children and their guardians every reason to fully embrace books and reading.

Talking to the media, Andrew Yap, co-founder, Big Bad Wolf Books said: “Our mission is to change the world through books, and we want to make that change beginning with kids. But in this digital age, how can we make children fall in love with books?”

Andrew Yap, co-founded the Big Bad Wolf Books with his wife Jacqueline Ng way back in 2009 in Kuala Lumpur, Malaysia.