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SITTF concludes on a high note
Gulf Today
|November 21, 2025
The 12th edition of the Sharjah International Travel and Tourism Forum (SITTF) concluded on a high note, highlighting the transformative role of digital technologies and artificial intelligence in redefining the tourism sector.
Experts discussed how Al contributes to enhancing visitor services, analyzing consumer behavior, and enabling data-driven decisionmaking to create seamless and personalized tourism experiences. The forum also addressed the importance of balancing technological innovation with preserving authenticity and cultural identity in the sector. The forum emphasized tourism innovation as a key driver for industry growth, focusing on the opportunities available for startups to expand their businesses. Session
This story is from the November 21, 2025 edition of Gulf Today.
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