SBWC, Sheraa equip entrepreneurs for upcoming trade mission to China

The Sharjah Business Women Council (SBWC), in collaboration with the Sharjah Entrepreneurship Center (Sheraa) and the Sharjah Foundation for Supporting Entrepreneurial Projects (Ruwad), held a preparatory workshop on Sunday for entrepreneurs taking part in the upcoming Sharjah Trade Mission to China, set to take place in Guangzhou from November 10 to 15.

- Staff Reporter, Gulf Today

Titled "Sourcing with Purpose: Know What You Need and Why," the workshop was held at Sheraa’s headquarters and brought together 16 female entrepreneurs selected from over 300 applicants across SBWC, Sheraa, and Ruwad. Focused on the fashion, beauty, retail, and packaging sectors, the session provided a practical framework for identifying sourcing needs and applying tools and strategies to strengthen procurement processes ahead of the mission.

The session was attended by Sheikha Hind Bint Majid Al Qasimi, Chairperson of SBWC; Sara Abdelaziz AlNuaimi, CEO of Sheraa; and Amina Mohammed Abdulrahim, Director of Training, Research, and Events at Ruwad, underscoring the mission's strategic importance. The training was led by Aroob Al-Husainan, a founder, entrepreneur, and supply chain and project development advisor with extensive experience in business consultancy and trade between China and the Middle East.

The trade mission aligns with the UAE's national campaign, "The Emirates: The Startup Capital of the World," which aims to establish the country as a leading global centre for entrepreneurship. The campaign is overseen by the Ministry of Economy and the UAE Government Media Office, in partnership with the UAE Entrepreneurship Council and more than 50 government bodies, private sector organisations, business incubators, accelerators, and academic institutions.