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New campaign launched to promote China's cultural heritage
Gulf Today
|May 28, 2025
China is home to 59 UNESCO World Heritage sites, including 40 recognised for their cultural significance, 15 for their natural beauty, and four that hold both cultural and natural value.
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According to China Daily, a global campaign was launched on Saturday in Turpan, Xinjiang Uygur Autonomous Region, aimed at promoting China's 40 cultural heritage sites to international travellers.
The initiative, titled “Nihao! China” 2025 World Cultural Heritage Tourism Overseas Promotion Season, will run until November this year.
This story is from the May 28, 2025 edition of Gulf Today.
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