IGCF launches 'Global PR Challenge – Sharjah Edition'

In the leadup to the 14th International Government Communication Forum (IGCF), scheduled to take place on September 10-11 at Expo Centre Sharjah under the theme “Communication for Quality of Life,” the Sharjah Government Media Bureau (SGMB) has announced the launch of the “Global PR Challenge - Sharjah Edition.

- Gulf Today, Staff Reporter

Held for the first time, the challenge will bring together 20 local and international students, divided into 10 teams, to compete for the Sharjah Government Communication Award (SGCA).

The winning team will receive a financial prize as well as the opportunity to implement its idea.

The pre-forum programme for IGCF’s 14th edition features a range of competitions designed to inspire creativity and innovation.

Alongside the Global PR Challenge, organised in partnership with the International Communications Consultancy Organisation (ICCO), the American University of Sharjah (AUS), the programme also includes the University Challenge, run in partnership with United Arab Emirates University (UAEU), and the Al Skills Challenge, organised with Rubu' Qarn Foundation for Science & Technology.

Teams competing in the “Global PR Challenge” will be tasked with developing innovative communication solutions inspired by the Your Sharjah campaign.

The challenge aims to nurture emerging talent, connect students with global industry experts, and provide a platform for the exchange of creative ideas in government communication and modern media.