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Fragrances vital part of UAE culture: Entrepreneur
Gulf Today
|November 03, 2025
Fragrances are an integral part of the UAE culture.
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The indigenous range of fragrances produced in the country are not only connecting people of different culture but also is a vital part of the universal language of scent.
A prominent Emirati entrepreneur and founder of SHK brand, Saoud AlKaabi, on the sidelines of 3-day exhibition Beautyworld Middle East 2025 held in Dubai, unveiled two of his latest fragrances, SHK III and SHK IV.
"These two new fragrances mark the next evolution of the SHK Collection, continuing a story that celebrates connection, artistry, and the universal language of scent," he told Gulf Today.
AlKaabi mentioned that so far thousands of pieces of his earlier two fragrances were sold out throughout the world, which encouraged him and his business partners to create more shades.
This story is from the November 03, 2025 edition of Gulf Today.
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