Dubai SME, Deliveroo join hands to empower Emirati-owned SMEs

The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism (DET), and Deliveroo are collaborating to expand opportunities for small and medium-sized enterprises (SMEs) in the food and beverage sector.

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The entities have signed a Memorandum of Understanding (MoU) to support Emirati-owned businesses that are registered with the Dubai SME programme.

The partnership is designed to facilitate market entry and accelerate digital adoption, providing SMEs with a cost-effective way to expand their customer reach, enhance competitiveness, and strengthen their operations. By unlocking new growth pathways for homegrown businesses, the partnership is supporting local entrepreneurship and is in line with the goals of the Dubai Economic Agenda, D33, which aims to double the size of Dubai's economy in the decade leading up to 2033.

The comprehensive MoU represents a new model of public-private collaboration, providing Dubai SME members with significant commercial benefits, including special tailored onboarding fees, preferential commission structures, and substantial promotional support for each participating business to boost customer acquisition and marketing efforts. Beyond financial incentives, the partnership delivers a complete digital transformation package featuring in-app marketing visibility, dedicated onboarding assistance, operational training programmes, and personalised account management throughout the critical early adaptation period. This holistic approach will help enable the SMEs to make a smooth transition to digital platforms while ensuring sustainable long-term growth.