BRIDGE Alliance, Ethara sign partnership accord

The deal seeks to enable stronger global collaboration across sports, media, and entertainment sectors, and improve the outcomes of major events

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BRIDGE Alliance, the Abu Dhabi-based independent nonprofit global organisation, has signed a partnership agreement with Ethara-organisers of the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

The partnership seeks to enable stronger global collaboration across sports, media, and entertainment sectors, and improve the outcomes of major global events.

The agreement will strengthen BRIDGE Alliance’s ability to expand its reach to entities and sectors that operate within the Formula universe spanning sports, entertainment, technology, and major event production.

The partnership will also give the Alliance access to the wider ecosystem around Formula 1 occupied by leading media and broadcasting companies, innovation firms, sports marketing companies, as well as prominent brand and content creators.

As part of the agreement, BRIDGE Alliance will host its guests within a designated Paddock Club Suite during the Abu Dhabi Grand Prix.

Drawing on the race's diversity and international reach, this hyperconnected setting will offer business leaders, celebrities, and top company officials a practical environment to network and hold discussions.