Adnoc Distribution and noon enter into strategic partnership

Partnership to offer UAE customers faster, more efficient ways to order online, creating new shopping experiences that prioritize seamlessness and convenience

- Staff Reporter, Gulf Today

Adnoc Distribution, the UAE's largest fuel and convenience retailer, on Wednesday announced that it is entering into a strategic partnership with noon, the Middle East's leading digital ecosystem, through a Memorandum of Understanding (MoU).

As part of this initiative, Adnoc Distribution and noon will explore opportunities to enhance last-mile delivery through Al-powered logistics collaboration.

The collaboration was formalized at a ceremony held at Adnoc Distribution's flagship Corniche service station in Abu Dhabi, in the presence of Dr. Sultan Ahmed Al Jaber, Managing Director and Group CEO of Adnoc and Chairman of Adnoc Distribution, and Mohamed Alabbar, Founder of noon.

The partnership brings together Adnoc Distribution's physical retail strength with noon's Al-enabled logistics platform, which allows noon to optimize delivery operations through smarter inventory management, personalized recommendations and real-time route planning.

Eng. Bader Saeed Al Lamki, CEO of Adnoc Distribution, said: “This partnership marks a new chapter in Adnoc Distribution's transformation. By combining our nationwide retail network with noon's advanced digital and logistics capabilities, we are accelerating our journey to turn service stations into smart convenience hubs—powered by technology and focused on delivering real value to our customers and shareholders.”