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December 02, 2025

Italian entrepreneur returns to the UAE to balance family and business

- By Chiranti Sengupta Senior Editor

For Barbara Francini, Co-owner and Partner at Mayor Digital, the UAE isn't just where her career began. This is where she returned for her second stint, coming back with her husband and children after a few years in Italy to take the next step in her professional journey.

Francini first moved to Dubai in 2006, arriving from Italy. “It's a country where design, craftsmanship and entrepreneurship are part of the culture,” she says. Fresh out of university, she built her PR and communication career here.

“I met my husband in Dubai and I had my two beautiful children.” Dubai became the place where her professional life and family life grew side by side.

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